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How Human Experience (HX) Testing is Performed

Learn the nuances of performing HX Testing.

Yauheni Liashko avatar
Written by Yauheni Liashko
Updated over 4 months ago

Motivation

Human Experience Testing focuses on the End-to-End user journey, which involves interactions with various digital, physical, and experiential touchpoints within or outside the client's ecosystem. For testers, HX testing requires a mix of preparation, attention to detail, and critical thinking to ensure the user experience is seamless and human-centered. This article outlines the key steps involved in HX testing, common mistakes to avoid, and tips to perform it effectively.

Preparation for HX Testing

Proper preparation is crucial for successful HX testing. Here are the steps to get ready:

  • Understand the Scope:
    Ensure you have a clear understanding of what you are testing. Is it a physical product, a digital interface, or a combination of both? Define the touchpoints (e.g., packaging, app, website) and the end-to-end user journey you’ll be evaluating.

  • Review Test Instructions:
    Carefully read the test instructions provided. Pay attention to every user journey step that is logged under the Test Features. Make sure you understand what you as a real user should do.

  • Gather Equipment and Tools:
    Make sure you have everything you need, such as:

    • A device for testing (e.g., smartphone, tablet, laptop).

    • Tools for capturing artifacts (e.g., screenshots, videos).

    • A notebook or app for documenting observations.

    • Other needed infrastructure is ready (e.g. mobile internet, transportation, money for purchase, etc.)

Performing HX Testing

When performing HX testing, focus on the holistic experience across physical, digital, and emotional aspects. Here’s how to approach it:

  • Follow the User Journey:
    Step into the user’s shoes and complete the tasks outlined in the test instructions. For example:

    • If testing an e-commerce platform, go through the process of browsing, adding needed items to the cart, and completing a real purchase.

    • If testing a wearable device, evaluate both the physical comfort of the device and the usability of its companion app.

  • Evaluate Touchpoints:

    • Physical Touchpoints: Any cooperation with the real world touchpoints, that may include hardware, environmental experience, etc.

    • Digital Touchpoints: Any interaction with the software or app that is met during the user experience.

    • Emotional Responses: Pay attention to how you feel during the process. Are there moments of frustration, confusion, or delight? Document these emotions.

Tracking Time and Collecting Artifacts

Documentation is a critical part of HX testing. Here’s what to track and collect:

  • Track Time:

    • Measure how long it takes to complete every Experience Step. For example, how long does it take to set up a device or complete a checkout process?

    • Note any delays caused by unclear instructions or technical issues.

  • Collect Artifacts:

    • Screenshots: Capture images of any issues, such as confusing interfaces or error messages.

    • Videos: Record your interactions to demonstrate usability issues or highlight areas for improvement.

    • Bills or Receipts: If testing involves physical purchases (e.g., buying a product for testing), save receipts for reimbursement.

    • Notes: Document observations, including usability issues, emotional responses, and any suggestions for improvement.

  • Organize Artifacts:
    Ensure all artifacts are labeled and organized for easy reference when creating your final report.

Common Mistakes to Avoid in HX Testing

Avoid these common pitfalls to ensure your HX testing is accurate and effective:

  • Skipping Instructions:
    Failing to thoroughly read and follow the test plan can result in missed scenarios or incomplete evaluations. Always stick to the outlined steps.

  • Focusing Only on Digital Aspects:
    HX testing is holistic. Don’t overlook physical touchpoints or emotional responses. For example, if testing a smart thermostat, evaluate both the hardware (e.g., ease of installation) and the app.

  • Ignoring Emotional Responses:
    Emotional feedback is a core part of HX testing. Don’t dismiss moments of frustration, confusion, or delight — they provide valuable insights.

  • Inconsistent Documentation:
    Forgetting to track time or collect artifacts can weaken your final report. Be diligent in capturing evidence for every observation.

  • Testing in Unrealistic Conditions:
    Performing tests in artificial or idealized environments may not reflect real-world user experiences. Always simulate actual usage scenarios.

Ethical Considerations in HX Testing

Ethics play a critical role in Human Experience (HX) Testing, as the process often involves evaluating sensitive user interactions, collecting data, and providing subjective feedback. As a tester, it’s important to adhere to ethical guidelines to ensure fairness, privacy, and integrity throughout the testing process. Below are two key considerations to keep in mind:

1. Ensuring Privacy and Confidentiality During Testing

Protecting user and client privacy is a fundamental responsibility in HX testing. Testers may interact with sensitive information, such as user data, product details, or proprietary systems. To maintain trust and professionalism:

  • Follow Confidentiality Agreements:
    Respect all non-disclosure agreements (NDAs) and confidentiality clauses provided by Test IO and the client. Do not share any testing-related information or artifacts (e.g., screenshots, videos) outside of the testing platform.

  • Safeguard Data:
    Avoid storing sensitive information on unsecured devices or platforms. Ensure that all collected artifacts (e.g., survey results, screenshots) are submitted only through approved channels.

  • Respect User Privacy:
    If the test involves interacting with real users or customer data, ensure their privacy is protected at all times. Avoid collecting unnecessary personal information unless explicitly required by the Test Instructions.

Example: If you are testing a healthcare app, ensure that any patient-related data remains confidential and is handled according to the instructions.

2. Avoiding Bias in User Experience Analysis

HX testing requires testers to provide objective feedback based on their observations and interactions. Bias can distort results and lead to inaccurate conclusions, which may negatively impact the product’s development. To avoid bias:

  • Be Objective:
    Focus on evaluating the product or service as it is intended to be used by the target audience, rather than based on your personal preferences or expectations.

  • Consider Diverse Perspectives:
    Think about how the product might be experienced by users with different needs, backgrounds, or abilities. This includes considering accessibility, cultural differences, and varying levels of technical expertise.

  • Avoid Overgeneralizing:
    Don’t assume your experience represents all users. Highlight specific observations and provide evidence (e.g., screenshots, videos) to support your feedback.

Example: If testing a fitness app, avoid assuming all users are tech-savvy. Instead, note if first-time users might struggle to set up their profile or navigate the app’s features.

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